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Environmental organization promises to plant trees in exchange for Instagram followers

An environmental conservation organization that works to keep the Midwest free of debris is running a social media campaign to spread their message and plant mo...
Living lands and waters

An environmental conservation organization that works to keep the Midwest free of debris is running a social media campaign to spread their message and plant more trees.

Between January 1 and January 31, Living Lands and Waters started a push on its Instagram profile, offering to plant a tree for every new follower they got throughout the month.

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WE ARE GOING TO PLANT A TREE FOR EVERY NEW FOLLOWER WE RECEIVE ON INSTAGRAM THIS MONTH! Do we have your attention? Are you following us yet? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We want to kick off the new year by making our voices a little louder and the Earth a little greener. Expanding our reach through social media helps us in so many ways – such as gaining volunteers, sponsors, students, supporters, spreading a message, and simply letting people know that we're out here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So share this post with co-workers, text your friends, or make your grandma an account against her will. Because we'd love to plant a tree in their honor! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *Native oak trees will be distributed to be planted across the Midwest during our MillionTrees Project in April 2020!* ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #plantatree #trees

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With fewer than five days left in the campaign, the organization was up to 9,265 followers, having started with around 3,500, said the organization’s marketing manager and program coordinator, Leah Cafarelli.

“We were  blown away,” Cafarelli said of the followers boost, “it happened really quick.  Overnight we gained our first 1,000 followers.”

Each year, Cafarelli said Living Lands and Waters distributes about 100,000 sapplings to be planted around the Midwest.  With the extra boost of followers, she said they expect to be planting around 107,000.  An extra donation from a family foundation based near St. Louis will help cover the cost for the additions from the campaign.

The trees will be harvested in mid-March and distributed in April.  Some of the trees will be planted around the Quad Cities area.  Cafarelli said they planned to do a tree planting with John Deere in the spring.

Living Lands and Waters set a goal of reaching 10,000 Instagram followers by the end of January.  You can find Living Lands and Waters via their handle @livinglandsandwaters | Click here to follow the organization.