GENESEO, Illinois—
A Quad Cities Area business is planning a promotion that's sure to be the target of debate. It's hosting a truck-load sale. If you buy a truck-load of guns they'll thrown in a military truck for free. News 8's Chris Williams takes you to Geneseo for the story."These aren't just a truck. They're a truck", said a grunting Mark Westrom. "This is one of those 'my S.U.V. can kick your S.U.V.'s butt' deals."
Arma Lite president Westrom says the trucks are not the biggest deal here. After 12 years parking his collection in a Geneseo lot it's finally time to part ways. He knows his idea of a truck-load sale is going to turn some heads.
"Truck-load sales are ordinarily so boring, it's a truck load of furniture or something like that", said Westrom
His company is world renown for a product that's far from boring. Arma Lite makes firearms so mark came up with the idea to offer a free Army truck to any customer willing to buy a truck-load of his guns.
"It's not funny", explained Westrom of his gun deal. "It's serious business. It's serious socially and, even though there's a tinge of humor in a truck-load sale of rifles, they're very strictly regulated."
The serious work takes place not far from the lot where workers assemble and test the guns that are used by military and police organizations, security firms and sportsmen around the world. They're still trying to determine just how many guns it'll take to fill one of the green machines. Due to government regulations and State Department rules selling enough guns to fill one of Mark's old trucks will only be possible for companies that distribute or resell them, although the trucks themselves can be had by any buyer for the right price.
"People may come up and say, 'I want the truck, but you can hold the rifles'", Westrom said as he admitted he's willing to make a deal for just the trucks alone.
By the way, he's proven his willingness to deal before. A few years back Mark offered a new toaster with every purchase.
